MySpace Marketing 101: 15 Secrets From The Pros

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Each day, all around the world, millions of people hit MySpace.com. And, it’s not just teens and college students! There are millions of registered users in almost every demographic, connecting to each other via every area of interest under the sun who you can target directly using MySpace’s advanced search features. So it makes sense that more and more businesses are turning to MySpace as a viable (and affordable!) aspect of their marketing and advertising campaigns.

Enough said, when it comes to 21st Century marketing, advertising and promotion MySpace is currently a place to be! And because we’re nice, we thought we’d share the marketing secrets we learned from the Pros.

A quick note of caution though: using these secrets you have the potential to reach your target market quickly and cheaply - just don’t forget that MySpace does have a term in the terms of service you sign up when you join about selling on MySpace.

1.Create Your Own Profile. MySpace offers you a great marketing tool, so the first step is to create a page. Simply go to MySpace.com and follow the steps to getting your own account.
Secret #1: When you choose your username & URL for your MySpace page, try to use your business name or other keywords associated with your business.

2.Make It Look Good! For Free!!. Your MySpace page needs to look clean and must be very easy to read.
We’ve read hundreds of articles about hiring a web designer to create your own page. And for sure that is a route that you can go. But we’d like to share a secret…
Secret #2: Today there are plenty of MySpace layout templates our there that are made by professional designers. On Wix.com you can choose a free MySpace layouts and customize all of it. And all you need to know how to do is use your mouse and drag & drop! You can make use of pre-made  Flash layouts like the fully editable samples available on Wix. Or easily start from scratch with Wix drag & drop editor.

3.Offer Interesting Content. We know you know this already but one way of looking at your MySpace profile is as an advertisement somewhere that encourages a potential 220million people to go to your website or store, or buy your products & services - so please give them interesting content that relates to your offer.
Secret #3: Be sure to upload photos and friendly images as well as logos and graphics. Stay away from corporate-speak on your page. Talk like you're talking to a friend, not like a business.
Secret #4: Change is good! Add new offers and incentives to your site regularly.
Secret #5: Try out animation as well if it helps to make your page more dynamic and fun. It’s easy to use sites like Wix.com to add flash and other fun animation and movement to differentiate your text

4.Network: Be Popular & Target Target Target. A large friend-base is the key. The more friends you have on MySpace, the larger audience you have to market your products and services to.

Secret #6: The Trick Is To Look Popular: Make as many friends as possible because the more friends you have, the more that other people visiting your MySpace page will consider you credible & interesting too!
Like any marketing and advertising campaign, it’s important to hone in on the people you want to visit…and bring them to your page. In some ways this is easier than usual with MySpace because you can “make friends” with people in your target market.
Secret #7: Use MySpace search features. For instance, a good trick is to target zip codes/post codes. This can give you a list of possible customers in seconds. Invite them to become your friend.
These two tips from the pros combined leads us to the marketing part …
Secret #8: Create a cool looking bulletin or friend request message with your link embedded within it. It will work, but you have to make the bulletin’s look interesting. You can do the same thing through commenting. How to make it look interesting? Use Wix.com.

5.Your Message & Repetition: Repeat Your Message, Repeat your Message. MySpace offers you a number of different ways to send messages ie advertise and market to your new friends (potential customers). This includes bulletin posts, event invites, personal messages, eflyers, MySpace comments…
Secret #9: Repetition is the key to any marketing campaign. And as MySpace offers all these services free, you can do it at no cost. All of which can impact your bottom line in a positive way!
Secret #10: Don’t Spam people – keep the content you send interesting and regular but be sure to repeat your main message in many different ways and forms. And only send to your friends!

6.Create Banner Ads. Banner ads are a great way to get your message out there and promote your business. Wix.com offers TopSpace as a product you can easily create your own banner ads for MySpace page.

Secret #11: Use color, snappy text and a clear call to action. And don’t forget to integrate links to your website or MySpace page as well you can learn more about Design an Effective Banner Ad
There are two ways you can use banner ads – one is to create them on your own MySpace page.

Secret #12 The other is to purchase (at a relatively low cost) the ad space for your banner ad on the MySpace page of a MySpace user who has LOTS of friends in your target market!! Because you can target users so specifically on MySpace and see how many people are their friends this can be a very affordable AND profitable option! And because designing a banner ad via TopSpace with Wix.com is free it is even more affordable!!!

7.Post Frequently!. Frequently post on your MySpace blog & bulletin board, and let your friends know when you have made new posts.
Secret #13 Your MySpace blog gives you a space to talk about whatever you like. But don’t think of it as only a place to sell. Use it to build trust. Give your target information articles links images…anything that they would enjoy! And use your blog as a place to talk directly to your target as friends with whom you have a connection rather than in business or marketing speak.

8.Multiple Profiles: Think of Tom. So far we’ve talked about having one page for your whole business. But it is worth considering having different profiles and pages that are about key people in the company…
Secret #14 Create a personal profile. This is one of the most obvious secrets MySpace can be used for. And we all have it on our pages: Tom is our friend! Even though Tom is a real person who worked in MySpace, MySpace created “Tom” as a marketing device…and guess what, it works! You are more likely to reach people if you are a person behind a product or within a company than the company itself. Just make sure that you post regularly and update content on the personal page!

9.What do you think? Encourage feedback!. MySpace offers you an opportunity to speak directly with potential customers and learn what they have to say.
Secret #15: MySpace offers the potential for really cheap focus groups! So encourage your “friends” to tell you what they think...perhaps run a poll or email them personally asking about their connection to your page or products…offer incentives for completing surveys …run competitons and fun giveaways.
Don’t forget, MySpace is a social network. People are there to socialize. Give them a reason to socialize with you and your company. And for a very small price you’ll be able to build trust, confidence and a healthy positive bottom line!

See also

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